The ultimate blend of natural technology
and minimalistic Norwegian rituals
ELDE was founded in Førde, Norway six years ago. The idea was to create a brand inspired by modern Norwegian life style and rituals.
Inspired by Scandinavian rituals
Established in 2009, and grounded in a commitment to authenticity, ELDE was created to be beautiful, meaningful and offer effective cosmetics. We sourced ingredients from all over the world, because what other than our nature is full of beauty? Very specially selected plants and botanicals are used to deliver exquisite results to your skin. We harvest them, extract all the good power and formulate effective products with optimal fast-acting results.
We believe in...
..nature! This is why we offer natural and organic products with fresh luxurious textures, active ingredients and good smells. All our products are free from toxic synthetic ingredients. Finally, a new standard for green products. Now you can put your best face forward without sacrificing your health and exposing it to dangerous chemicals in cosmetics.
Since ELDE is a natural and organic, and to ensure the quality of our products, formulas are always free of toxic ingredients. Including parabens, PEGs, syntethic parfume, sulfates, silicones, mineral oil, methylisothiazolinone, methylchloroisothiazolinone and much more.
The founding story..
The story started out in Norway in 2009, when our then 14-year-old founder Vemund Eldegard looked for safe and natural products on the Norwegian market. He desperately wanted products that were effective but did not use toxic and harmful ingredients.
Most natural products back then were made of oils and waxes, with strange textures, heavy smells and were nothing like traditional products.
The solution came to life when Vemund became so frustrated and came up with the idea of taking natural products to the next level with very specific formulas, fresh luxurious textures, and advanced ingredients. He produced his products in small batches in the valley in Førde and sold to friends, and family. Eight years later we sell our amazing products to large stores internationally and ELDE is today the most advanced natural cosmetic line in Norway.